Globetrotting Brian Bice has finally settled down in Hell’s Kitchen — and he’s keen to share his love of the neighborhood and NYC as a guide for his new venture, BFAB Tours. This is Brian’s West Side Story.


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As a Hell's Kitchen resident since 2005, I have lived in both the W30s and W50s. After a 15 year career in the luxury fashion industry, I made a pivot to community advocacy in 2020. In addition to my role as Deputy Editor at W42ST, I am founder of the local non-profit cleanup group Litter Legion, co-chair of HK49-54 Block Alliance and a member of Manhattan Community Board 4. I’m deeply committed to improving my neighborhood and serving the people who call it home.